To recognise the need for strategic alliances in the service business of the future and to develop the requirements for establishing various types of strategic alliances.
To understand the purpose of strategic alliances and their importance to sustaining a strong market position in the business environment of the future.
As an outcome of completing this topic you will be able to:
- Explain the purposes and benefits of a strategic alliance.
- To identify the types of strategic alliances to consider in a service business.
- Describe the requirements for establishing strategic alliances.
- How to achieve a strategic alliance agreement and maintain an effective relationship.
- Explain the importance for strategic alliances in the future.