To understand the issues that impact on developing an effective services marketing strategy.

Each course takes around ten hours of self-paced time. Included in the purchase price is up to two hours of one on one online coaching.

Aims

To be able to create a services marketing plan in a competitive environment.

Objectives

As an outcome of completing this topic you will be able to:

  1. To develop a marketing strategy covering segmentation, targeting and positioning.
  2. To understand the concepts of conventional marketing and relationship marketing.
  3. To study the issues associated with the services marketing mix.
  4. To develop a services marketing plan covering product  introduction, management, pricing, budgeting and profit projection.

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$495.00 inc. GST