To understand the issues that impact on developing an effective services marketing strategy.

Each course takes around ten hours of self-paced time. Included in the purchase price is up to two hours of one on one online coaching.


To be able to create a services marketing plan in a competitive environment.


As an outcome of completing this topic you will be able to:

  1. To develop a marketing strategy covering segmentation, targeting and positioning.
  2. To understand the concepts of conventional marketing and relationship marketing.
  3. To study the issues associated with the services marketing mix.
  4. To develop a services marketing plan covering product  introduction, management, pricing, budgeting and profit projection.

For further information please fill in the form below and we will be in touch as soon as possible.

Click on the section/s that you require advice on, and fill in the details below.

$495.00 inc. GST