To develop an appreciation of the key service marketing issues, and to be able to contribute to the establishment of effective marketing strategies within your organisation.
To understand service marketing concepts and how to develop a services marketing plan.
As an outcome of completing this topic you will be able to:
- To understand the characteristics of an environment marketing services.
- To develop an appreciation of how to create a service product.
- To develop the principles of a services marketing plan.
- To be able to develop a services marketing plan.