To develop an appreciation of the key service marketing issues, and to be able to contribute to the establishment of effective marketing strategies within your organisation.

Each course takes around ten hours of self-paced time. Included in the purchase price is up to two hours of one on one online coaching.

Aims

To understand service marketing concepts and how to develop a services marketing plan.

Objectives

As an outcome of completing this topic you will be able to:

  1. To understand the characteristics of an environment marketing services.
  2. To develop an appreciation of how to create a service product.
  3. To develop the principles of a services marketing plan.
  4. To be able to develop a services marketing plan.

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$495.00 inc. GST